Archive for February, 2009

Avoiding Death by PowerPoint

Friday, February 27th, 2009

By Dean Whittaker

How many times have we sat through or given a PowerPoint presentation, hoping that it would end soon? Avoiding death by PowerPoint is the theme of the book “PresentationZen – Simple Ideas on Presentation, Design and Delivery” by Garr Reynolds.  His main message is simplify, simplify, and simplify. If you had to give your presentation on an elevator, what would you say? Be kind to your audience by saving them time by preparing well.

The first step in creating an effective presentation according to the author is “turn off the computer and go analog.” He recommends the use of White Boards and sticky notes instead.  He says that this is a creative process and requires an open mind and the willingness to be wrong. When creating our presentation, he says to keep three words in mind: “simplicity, clarity, and brevity.” Don’t overlook the value of solitude when igniting the creative spark.  Often our best ideas come while taking a walk, showering or meditating.

There are several basic questions to keep in mind when preparing the presentation: How much time do I have? What is the venue like? What time of day? Who is the audience? What’s their background? What do they expect from me? Why was I asked to speak? What do I want them to do? What visual medium is most appropriate? What is the fundamental purpose of my talk? What is the story here? What is my absolute central point? Be empathetic with the audience when answering the question, “Why does it matter?” Put yourself in the audience’s shoes.

There are three parts to an effective presentation: the slides, your notes, and the handouts.  The slides are the visual support for your remarks and should not be able to stand alone. Your notes guide you through your talk.  The handouts contain information to supplement your talk.  “Never, ever hand out copies of your slides, and certainly not before your presentation.” Again, the slides are meant to be a visual aid to the presentation.  Reading the slides to the audience is a waste of everyone’s time and causes us to try to cram too much information on each slide.

When asked how many bullet points a slide should contain, Reynolds’ answer is few if any. He believes that there should be no more than one idea per slide, with no more than seven lines, with no more than seven words per line…the fewer the better.  For the backdrop of the slide he recommends images from www.istockphoto.com.   Reynolds emphasizes that being present (in the moment) when delivering the presentation is vital to connecting with the audience.

Here is a link to a TED talk by Garr Reynolds in which he explains his concepts: http://www.presentationzen.com/.

For your sake and that of your audience, please put “PresentationZen” by Garr Reynolds on your reading list. Here’s a link to order a copy from Amazon.  http://www.amazon.com/Presentation-Zen-Simple-Design-Delivery/dp/0321525655. You and your next audience will be glad you did.

“Nuts”

Friday, February 27th, 2009

By Todd Smithee

We have all heard the story of General McAuliffe’s response to the German’s surrender ultimatum in WWII.  His answer was simple: “Nuts.”  The message did not translate very well, but the General went on to win the day.  While we are not facing such dire issues today, the economy is not as robust as we would like.  We constantly hear about how bad things are:  We need government support or the banking industry will shrivel and die.  The stimulus is desperately needed or else we are headed to the next Great Depression.  Constant news reports on the stock market, unemployment, and general doom and gloom.  My recommendation:  Turn off the radio.  Limit your time on the news websites.  Skip cable news altogether.  In short, “just say “Nuts.”  Focus on two things you can do to improve your situation:  your existing customers and potential opportunities presented by the current economic climate.

Existing Customers

Your existing customers are the lifeblood of your company in good times.  In tough economic times they are the entire cardio-vascular system (and the lifeblood, too).  We have all heard about how much easier it is to retain a client versus acquire new customers.  Take the extra time to pick up the phone and call your clients.  It is a fact that more competitors will be moving into your turf.  It is also a fact that people prefer to purchase from someone they like.  This is a factor that economists still seem to have trouble quantifying.  Quick “how are you doing?” calls can provide a great deal of business intelligence.  You might learn about a way you can help your client with financing or creative shipping, or discover other ways that you can be of service during difficult times.  This extra service level can help to insulate you against future intrusions by the competition and help you gain market share in the long run.  If nothing more, you might buy yourself a second chance in a competitive situation.  Financial issues might still rule the day, but a relationship might give you the inside track on a competitive deal.

Opportunities

Regardless of the economic climate, there are always opportunities to do big things.  HP and Disney are prime examples of Depression Era success stories.  The key is the same as it is in good times.  Find a product or service the market needs and provide it with the best possible service.  Look for opportunities to leverage your core competencies to provide goods and services in ways you have not previously considered.  Also, make sure everything is delivered with the highest level of quality and customer service.  When the economy does rebound, you will be in a much better position to fend off the global competition that is sure to be nipping at your heels.  Like it or not, those folks are here to stay.

In closing, surround yourself with positive people, shut off the news and make something happen.  Someone is going to do it.  It might as well be you.

Solar’s Bright Future

Friday, February 27th, 2009

By Jami Miedema

Recently, while doing some research, I came across a fascinating company, Konarka Technologies. The company, based in Lowell, MA, is a developer of photovoltaic materials used to convert solar energy into electricity. It was founded in 2001, and has since been perfecting its product Power Plastic®.

Power Plastic® is truly the future of solar energy. It is a flexible and lightweight plastic material that is thin enough to be used for numerous purposes, ranging from small-scale to large-scale. For example, the new technology could be used as a renewable power source in cell phones, laptops, and traffic signals, as well as sailboats and even large buildings. Konarka classifies their product as the 3rd generation of solar technology, meaning that it costs less but is more efficient than technology that preceded it.

Power Plastic® has even more advantages in addition to those previously mentioned. According to Konarka’s website, this new product is unique because it can be used indoors or outdoors, given its capacity to create energy from a broader spectrum of light. It also is versatile enough to be incorporated into goods that people use on a daily basis. For instance, clothing or bags can be equipped with the Power Plastic® technology, and all one would need to do for a quick re-charge for personal devices is place them in a pocket or bag!

The future of Konarka looks promising. Just this month, they acquired a $5 million loan for job creation and manufacturing at their new facility, which was acquired from Polaroid and opened in October of 2008. They already have operations overseas, and continue to work toward universal renewable energy availability. For more information about what’s on the horizon for Konarka and their new product, Power Plastic®, please visit their website at www.konarka.com.

Source: All information retrieved from www.konarka.com.

From Super Soaker to Super Power

Friday, February 27th, 2009

By Jim Bruckbauer

The Super Soaker came to fame in the 1990s as a very powerful water gun–it held a water tank and used air pressure to shoot water long distances.  This was a really big deal if you were a kid (or parent) in the early 90s and beyond.  The toys are tremendously popular–over a billion dollars have been made from these plastic works of art. The device also gave its inventor the financial freedom to potentially change the world.

Lonnie Johnson invented the Super Soaker in the late 80s as a way to keep kids cool in the hot sun.  These days, the former Air Force and NASA Jet Propulsion Lab engineer is taking the heat from that same sun and turning it into electrical energy.

It’s called the Thermo-electromechanical Energy Conversion System, or JTEC.  Johnson will tell you that his method for converting solar energy into a form we can use is better than existing ways to generate electricity, and rightly so.  He hopes to produce a commercial heat engine that will convert heat to electricity at 85 percent of the maximum efficiency available.  To give some perspective, most solar/electricity devices are photovoltaic and have a conversion efficiency in the teens.  This essentially means that Johnson has invented a way to generate electricity that is 50% more efficient than solar panels.  Explaining how this is done is out of the range of my physics expertise, but I know it involves a hydrogen atom breaking an electron into two protons.

This development opens up a new pathway to generate electricity from heat. The sun is going to be one of our main sources for generating electricity in the future.  Other sources of heat can also generate this power.  Among other applications include taking heat from a hybrid vehicle’s internal combustion engine to help power the car’s electric motor.  Our everyday electrical devices like our laptops could be recharged using their own waste heat, or your cell phone could be charged by your own body heat.

I share this technology clip with you not so much as an industry study, but as a way to let you know that technology is rapidly evolving.  As economic developers, we need to be aware of how environmental change feeds industry change.  The closer you can be to the forefront of some of these emerging trends, the better you can position your community.

Geothermal Power: Energy Under Our Feet

Friday, February 27th, 2009

By Vidhan Rana

Geothermal power is an inexhaustible supply of energy that is estimated to be equivalent to 42 million MW globally and can last for billions of years. Heat from the earth’s core is a significant source of energy and if developed properly, can fulfill a large proportion of our energy needs. In countries like Philippines and Iceland, geothermal accounts for over 15% of energy needs. In Iceland, geothermal energy provides over 90% of space- and water-heating needs. In the United States, however, less than 1% of our energy comes from geothermal. Geothermal Energy Association, a trade association for this industry, believes that geothermal can supply over 10% of our energy needs.

Unlike other renewable energy sources, geothermal power is available 24 hours a day and has a fairly constant rate of power generation. It essentially has no greenhouse gas emission and thus can serve a substitute for non –renewable sources of energy.

Geothermal energy can be harnessed in one of these three ways:

Electric Power Generation – where wells are drilled into a geothermal reservoir. Heat below the earth’s surface then boils the liquid, usually water, into vapor, which then drives the turbines that generate electricity. This is the most common form of geothermal power, but requires temperatures over 100 degrees Celsius (212 F). Therefore, only some regions in the country are able to generate electricity through this technique (Check map below for areas with geothermal potential).

Direct Use – heat from the earth is directly used, without involving heat pumps or a power plant, for space heating, food preparation, hot spring bathing and spas, agriculture, aquaculture, green houses and other industrial purposes. According to Oregon Institute of Technology’s Geo-Heat Center, U.S. installed capacity of direct use systems totals 470 MW or enough to heat 40,000 average-sized houses. In some cities, direct heat is used to melt snow on pavements and roads. A large part of Western and Central states in the U.S. has potential to utilize this source of energy.

Geothermal Heat Pumps – this system takes advantage of Earth’s relatively constant temperature at depths of about 10 ft to 300 ft. A geothermal heat pump system consists of pipes buried in the shallow ground near a building, a heat exchange, and ducts into the building. The pumps circulate water or other heat transfer fluids through pipes buried in a continuous loop, either horizontally or vertically, under a landscape area, parking lot, or any number of areas around the building. To supply heat, the system pulls heat from the Earth through the loop and distributes it through a conventional duct system. For cooling, the process is reversed; the system extracts heat from a building and transfers it below the earth’s surface. Though electricity is used to move the liquid around the system, heat pumps are estimated to be 30-60% more efficient than conventional heating and cooling systems. Because temperature at 10 ft under the surface ranges constantly between 10 and 16 degrees Celsius (50 and 60 degrees F), any area in the U.S. is suitable for this type of use.

The map below shows areas where geothermal resources are concentrated in the United States.

As the map above shows, geothermal resources are concentrated around the Western states. Therefore, these states have been in the forefront of geothermal energy generation. As of August 2008, a total of almost 3,000 MW of geothermal electricity power capacity was online in the U.S. About 2,500 MW of that capacity is currently installed in California.

California’s geothermal power generation exceeds the capacity of any other country in the world. The state derives around 4.5% of its energy needs from geothermal power plants. In addition to the installed capacity, a total of around 97 projects are under development in 13 different states with a total of 4,000 MW of new geothermal power plant capacity. In addition to the states that already have installed geothermal power generation capacity, states like Arizona, Colorado, Florida, Oregon, Washington and Wyoming are joining the geothermal market. California has another 930-1040 MW under development, while Nevada has another 1080-1900 MW under development. According to some estimates, geothermal power plants could be generating over 15,000 MW by 2025, more than quadrupling our current geothermal electricity generation.