Hoovers: A One-Stop Shop

By Jami Miedema Last week, Whittaker Associates gave a webinar presentation on targeting companies for retention, expansion, and attraction. During the webinar, I was able to demonstrate the Hoovers Online system, a company information database that we use for our...

The Rain Broker

By Todd Smithee The rain maker is a mythical being (usually associated with the legal profession) who excels at generating new business. Several years ago an attorney introduced me to a new term ” the “rain broker.” The rain broker is a person who,...