Archive for November, 2009

Mashups in “The Age of the Unthinkable”

Monday, November 30th, 2009

By Dean Whittaker

No, it is not a car accident but rather the combining of two or more ideas to create a new idea. Mashups are about the innovation that occurs at the intersection of ideas. A good example of a mashup is www.TED.com, in which a conference is held each year around the concept of “ideas worth sharing” and consists of ideas from the domains of technology, entertainment, and design. The creation of the iPhone is an example of a mashup that came about from a “TED talk” in which an MIT professor shared his idea of moving computer objects around on a computer screen with his hands.

What I would like to share with you this month is a mashup of two books that I read. The first, Living in Love with Yourself by Barry A. Elsworth, is about learning to take care of oneself, and the second is The Age of the Unthinkable by Joshua Cooper Ramo. It is about why the new world disorder constantly surprises us and what we can do about it.

Both books challenged my belief system. Living in Love with Yourself challenged my belief about fear. It focused on both the good and bad aspects of fear. Some of the good aspects are that it helps us avoid injury when we are in physical danger, it causes us to go slow when we are uncomfortable about something, it teaches us where we lack trust, and it shows us when we are working with a faulty belief system. Elsworth points out seven downsides to fear. First, fear separates us from ourselves and the knowledge that we create our own reality. Second, it paralyzes us, limiting our ability to respond. Third, it perpetuates the past by causing us to repeat it. Fourth, it is addictive in that it stimulates that production of hormones such as adrenaline on which we become dependent. Fifth, it accommodates the games we play with ourselves and others through manipulation. Sixth, it fuels our blockages and inhibits our creativity. And, lastly, it separates us from the Love in our life. So, my challenge is this: Do I believe in fear and thereby make it real (realize it), or do I believe and trust in Love? Can I see that fear is an illusion and Love is the only thing that is real? Can I forgive myself for having been lost in my fears and for the pain that this faulty belief system has caused me and others?

Similarly, In the Age of the Unthinkable, Ramo is also asking us to challenge our belief system. He strongly suggested that the way in which our foreign policy has been shaped is the result of our narrow thinking in which we focus more on the content rather that the context of what is happening in the world. As a result, we miss the intuitive shifts taking place and are constantly surprised when our direct approach is thwarted by a few rebels living in the mountains. Our view of the world and our belief system about it is only from our perspective. We need to learn to empathize as he did when interviewing those with another point of view. For example, the Hizb’allah leader who Ramo interviewed has a perspective that is hard for us to imagine, let alone accept. How can we hope to bring about a managed peace when we don’t understand their point of view or, more importantly, their belief system? “Seek first to understand and then to be understood” is one of the seven habits of highly effective people that we need to put into practice.

So, mashing these two books together, I realize I am being asked to examine my belief system and to overcome my fears so that I don’t bring about the very things I fear. To achieve the security I seek, I must help create a resilient country, community, company, family and self capable of absorbing and adapting to the rapid unpredictable changes taking place in the Age of the Unthinkable.

Diversity and Stability The Key to a Fast Recovery

Monday, November 30th, 2009

By Jami Miedema

As the country slowly emerges from our economic meltdown, many are wondering where we’ll find the first signs of economic recovery. Which cities will begin to feel the return to prosperity first? And what factors will play a role? Only time will tell, but Forbes has already attempted to answer these pressing questions.

Forbes compiled a list of 100 metropolitan areas, ranking them on their potential for a fast recovery from the recession. The variables that were taken into account were unemployment rates, gross metropolitan product (GMP) growth, foreclosures, home prices, and sales rates. Here are the top 10 metro areas poised for a speedy recovery:

1. Omaha, NE
2. San Antonio, TX
3. Austin, TX
4. Pittsburgh, PA
5. Harrisburg, PA
6. Dallas, TX
7. Rochester, NY
8. Houston, TX
9. Raleigh, NC
10. Baton Rouge, LA

Now you may be asking yourself what makes these areas so resilient, especially when a few of them haven’t had healthy economies in quite some time. The key seems to lie within their diversified industries and stable housing markets that haven’t experienced wild price fluctuations like other parts of the country. These factors have meant less home foreclosures, fewer lost jobs, and an increased GMP for some of these areas.

For instance, Forbes noted that Omaha, home to Berkshire Hathaway’s headquarters, experienced 1.3% growth in GMP (the national average is .8%) while maintaining a low foreclosure rate and low unemployment rate of 5%. Further, four Texas metro areas made the top 10 due to their booming tech industry, energy sector, and chemical manufacturing capabilities coupled with their steady housing market.

Another factor that has stabilized cities such as Pittsburgh and Rochester has been an increase in public-sector jobs. While this may provide a quick fix, the article stresses that this relief may only be temporary depending on future government spending.

While no area has gone unscathed by the recession, digging a way out may be easier and faster for the aforementioned MSAs, given their position relative to areas hit harder by the economic downturn. The lesson we can take away from the Forbes article is this: To secure your future in an economically healthy place, treat your site search as you would a portfolio investment look for diversity and stability.

Find out where your metro area ranked by visiting this link: http://www.forbes.com/2009/11/19/cities-recovery-unemployment-lifestyle-real-estate-top-ten-chart.html

Source: Levy, F. (November 2009). America’s fastest-recovering cities. Forbes. http://www.forbes.com/2009/11/19/cities-recovery-unemployment-lifestyle-real-estate-top-ten.html

The Sun is Shining on the Solar Industry Despite the Economic Slowdown

Monday, November 30th, 2009

By Vidhan Rana

If you ask any real estate broker or a site selection consultant today where some of the green shoots in the economy are located, renewable energy sectors will be at the top of the list. As the economy comes out of the recession, many brokers are reporting that they are busy as ever. However, digging deeper reveals that most of the activity is generated due to consolidation efforts rather than growth. The solar energy industry, however, is one of the sectors where growth is taking place.

The first 10 months of 2009 recorded 17 projects in the United States, with a total investment of $2.3 billion, creating 5,500 jobs. In 2008, we saw 29 projects with a total investment of $2.2 billion, creating 5,500 jobs. So investment in the solar industry in 2009 is expected to outpace that of 2008. The figure below shows the number of direct jobs created by projects in the solar industry since 2003.

Most of the recent growth in the industry is attributed to the favorable policies towards the industry from various local and state governments and funding provided by the stimulus package passed earlier in the year.

In September 2009, an old Ford manufacturing plant in Wixom, Michigan, began its clean technology makeover, assisted by Xtreme Power Systems and Clairvoyant Energy. These two companies are expected to invest $725 million in converting the Ford plant, creating over 1,000 new jobs. The Wixom Assembly Plant was one of Ford’s largest and oldest manufacturing sites, producing 6.6 million vehicles during its 50 years of operation. It employed about 5,000 during its peak and was closed in 2007.

In July 2009, PowerFilm, Inc., an Ames, IA, based thin film solar product manufacturer, announced plans to expand its current facility with an investment of $33 million. The investment is expected to create around 80 jobs in the community.

Such investments are not only delivering hope to communities like Wixom, MI, devastated by the plight of the auto industry, but are also bringing great high-paying jobs to communities all across the nation. The map below shows the locations of the 17 projects recorded in 2009. The size of the bubble denotes the size of the investment of each of the projects.

Social Media is Important, but Don’t Forget to Call

Monday, November 30th, 2009

By Todd Smithee

It seems like everything we read today emphasizes the importance of social media. We constantly read and hear about Twitter, Facebook, LinkedIn, and other forms of this new media. We are told about the importance of social media and how critical it is to create your own community. While I use social media, I want to challenge the level of importance being placed upon it. Think about it. You are a busy executive with potentially hundreds of contacts at different organizations. Are you really going to sign up to receive Tweets from each of these companies? I highly doubt it. So how much time should you spend on social media?

I would propose using the complexity of the transactions your organization is trying to generate and the size of your company as guidelines. If you look at the development of online sales over the last decade, there is little room for doubt that more and more complex sales are happening online without human intervention. Think back to when you purchased your first book from Amazon.com. It might seem like eons ago, but it was probably only ten to twelve years ago. Today, online commerce has evolved to the point where people buy cars, computers, and other big ticket items without human intervention. Another thing that has evolved in the last decade is email marketing. How many emails do you delete every day without even reading them? Probably quite a few if you are like most people.

Now, let’s assume your company generates complex transactions. If your organization is large enough to support a marketing team, you will definitely want to dedicate resources to social media. It is becoming part of the requirements of even being in the game, similar to websites and business cards. However, what if your company is smaller and does not have a multimillion dollar marketing budget? You will still want to dedicate some resources to social media, but be very careful to measure your results. It is easy to get excited by the latest technology and take off with it. Remember though, you are selling a complex product or service (or location). These complex sales are closed through relationships. Close relationships. Do not fall into the trap that you will Tweet (or email) your way to a deal. These large transactions require trust that must be built through live forms of communication such as phone calls, face-to-face meetings, and the old-fashioned business lunch.

So go ahead and take advantage of social media. There is a good chance you can generate and nurture some leads. Just don’t forget that complex deals are usually struck between people who know and trust each other. There is an old commercial that says it best: Reach out and touch someone.

Todd Smithee
616-897-4325
tsmithee@conrin.com
http://www.conrin.com/