Wow Your New Business Prospects!

By Jami Miedema Whittaker Associates’ clients are in the business of selling – selling products, services, buildings, and communities. So it goes without saying that marketing plays a big role in attracting potential buyers. Daily, we are bombarded with marketing...

Delivering Happiness

By Dean Whittaker What is it that we all want?  Tony Hseih, Zappos’ CEO and co-founder, tells us in his semi-autobiography, Delivering Happiness, that our ultimate goal in life is to be happy.   He shares his journey of how he found happiness in business and in life....

It Takes So Little to Look So Good

By Todd Smithee Okay, so the economy is not what we would like it to be. We have all heard about how sales are slow, costs need to be cut, and lack of consumer confidence. Well, based on the service levels I received when refinancing my home, you would think we are in...