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Case Studies

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Office Furniture Distributor

As one of the largest office furniture distributors in Illinois, our client was interested in identifying small, fast-growing companies with whom they could establish new business relationships. Using Whittaker Associates’ WALTER lead-tracking system, their sales team was given a database of firms that fit their target profile, which included recent incubator program graduates. Follow-up efforts yielded several suspects and prospects looking for further information about our client’s services.

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