A swift change in the app ecosystem can be seen as TikTok has become one of the most effective marketing apps giving others a run for their money. Brands have switched to TikTok to attract its target audience. Musical.ly, the video-sharing app, first gained popularity in 2016 as a musical lip-syncing app. In the same year, China released an app called Douyin, which was renamed TikTok in 2017. Since Musical.ly attracted a large portion of TikTok’s audience at the time, China opted to integrate it with TikTok in 2018. TikTok exploded in popularity in a short period of time. It has now eclipsed Facebook, Twitter, Instagram, and other social networking platforms, with over 2.6 billion downloads and 1 billion active monthly users.
Teenagers and young adults make up the majority of TikTok users in the United States; 32.5% are between the ages of 10 and 19, and 29.5% are between the ages of 20 and 29. Marketers are driven to TikTok because it symbolizes a crucial social media trend for young consumers’ creative skills and teamwork. Users spend an average of 52 minutes per day using the app due to its fast-paced nature, which keeps them engaged for lengthy periods of time.
Benefits of TikTok Marketing
Influencing the right audience
It is crucial to understand that it doesn’t reach the older age audience, but people between the ages of 16 and 24 are the most active users of TikTok, accounting for 60% of the entire user base. According to TikTok, 80% of all users are between the ages of 16 and 34, indicating that this isn’t the platform for marketing to the older demographic. If your audience is a younger crowd and requires creative marketing tools to engage the audience, TikTok is the best platform to promote your product.
Changing the face of Influencer Marketing
There is no doubt that people follow trends and buy products used by influencers who have a very strong effect on the consumer buying behavior. According to a recent survey, TikTok influencers have a 17.96% engagement rate, while the equivalent figures for Instagram and YouTube are 3.86% and 1.63%, respectively. Exposing people to trends through influencers give brands an easy and quick way of marketing.
The app has a wide range of video editing tools and offers a lot more variation than other apps to create content. This gives users and brands the ability to design unique and captivating content which drives consumer engagement. The videos in TikTok are fast paced as compared to YouTube and other platforms which attracts the audience consciously or subconsciously.
Another advantage of TikTok for business is that it allows a company/brand to develop new advertising that meets all marketing demands and popularizes the brand among the general public. You may create branded challenges for users and ask them to join using a TikTok for business account. If the challenge is unique, it has a better possibility of becoming viral on the platform, resulting in more exposure for your company.
Does your company use TikTok for business? Do you find its platform to be superior for engagement among your target audience?