Archive for November, 2006

Empathy

Thursday, November 30th, 2006

by Dean Whittaker

Who needs empathy, and why should you care? In the Conceptual Age, where concepts (ideas) are the medium of exchange, the ability to forge relationships and better understand what motivates behavior will distinguish those who flourish and those who don’t, according to Daniel Pink in his book A Whole New Mind .

Empathy is putting yourself in another person’s shoes. It is the ability to overcome our own self-centeredness and ponder what it would be like to be that other person. The object is to feel the other person’s feelings and understand his or her perspective, or as Pink says, to “see with the other person’s eyes and feel with their heart.”

As left-brain-directed, logical, sequential, programmable thinking gets out-sourced to the lowest cost location and continues to become a commodity in the world market, the right-brain-directed emotional ability to empathize becomes increasing prized: it is difficult to do from a distance using electronic means.

Understanding another person’s emotions has become increasingly important. As Pink points out, people’s emotions are seldom put into words and most often appear on their faces. He says that empathy depends on emotion, and to enter another’s heart you must begin by looking into his or her face. Paul Ekman, a leading expert in facial expression, wrote Emotions Revealed, in which he describes how to decode the expressions on someone’s face. He also wrote Telling Lies , which explains how to tell when someone is lying.

Here are some of the URL’s Pink recommends:

For testing our EQ (Empathy Quotient): www.tinyurl.com/dbsd8

On spotting a fake smile: www.tinyurl.com/2u7sh

On reading the eyes: www.tinyurl.com/ckrj3

An Emotional Intelligence Test (for pay): www.emotionalintelligencemhs.com/MSCEIT.htm

Innovation and design will be the primary way in which businesses differentiate themselves. The ability to empathize is one of the keys to success of the staff at IEDO, one of the most respected design firms in the country. To learn more about their use of empathy to innovate go to www.ideo.com .

Want to improve your ability to empathize? Here are a few suggestions from Pink’s book:

•  Take an acting class

•  Get a copy of the CD Mind Reading at www.jkp.com/mindreading

•  Make your own greeting cards

•  Volunteer somewhere in your community

So why else does empathy matter? It matters because it will give you the richness that enhanced relationship brings. It offers you a more meaningful life and a chance to make a difference in your life and in the lives of those around you.

Internet Outbreak

Thursday, November 30th, 2006

by Rebecca Rooy

Due to the recent outbreak of media coverage on holiday online shopping, it is important to review what this Internet traffic increase truly means for the economic world. Upon initial consideration, Internet holiday shopping may seem insignificant, perhaps even frivolous. However, this temporary market is a powerful example of the influence the Internet is gaining in the economic and personal spheres. Suddenly, our familiar holiday consumer tradition of streets and malls overflowing with shoving shoppers on “Black Friday” is no longer the holiday shopping method of choice. Wireless has won. The Internet has, indeed, begun to take over, complete with the new hype for the “Cyber Monday” holiday shopping movement.

Business marketing over the Internet has undeniably exploded within the past few years. An increasing number of companies are turning to Internet marketing and advertisement, while fewer rely on the decreasing impact of newspaper and magazine ads. At Whittaker Associates, we’ve noticed that the majority of our researched companies maintain a website, giving us and our clients a detailed business perspective hailing directly from each company. By reviewing details in each website presentation, from design to employee bios, we can learn a great deal about a company.

These trends can lead one to believe that the Internet is the new “happening” place for business. Although it is easy to guffaw at the media coverage of this sudden and unexpected increase in Internet traffic, we must admit they have a point. The Internet is it, and judging from sites such as cybermonday.com, its influence is moving into business, personal, and even special occasion spheres. And that is nothing to guffaw about.

From the Apple to the Clock

Thursday, November 30th, 2006

by Jami Miedema

Browsing through the headlines of any newspaper, it is easy to wonder if the heyday of the United States is entirely over. Although we have been a superpower for quite some time, the shift of power to other emerging nations, such as China and India , is approaching. Having already lost our lead in the manufacturing industry, we are starting to see our hold on the financial sector slip as well.

In 2002 the Sarbanes-Oxley Act was implemented. This new set of reforms established rigorous standards to which publicly traded companies must adhere. Perhaps some of the decline we have seen in the financial sector is due, in part, to these new regulations. Overall, there has been a shift of capital from the Big Apple to London . Wall Street has lost numerous IPOs over the past few years, while London has gained many international ones. One reason for this displacement may be because the underwriting fees for IPOs are significantly lower in London than they are on the New York Stock Exchange (NYSE). Another factor could stem from the suggestion that investments abroad may be more lucrative than in the United States . To gain back what we have lost, the government may need to impose or reconsider some policies. But would this be enough to regain our position on top?

With all the cash flowing out of the US , one must question the future of the financial sector here. Can Wall Street make a comeback with the help of the government? Or is our time as a superpower finally up?

Gapper, J. (2006, Nov 27). “The Big Apple’s glory days have passed.” Financial Times , pp. 13.

Adding Google Search to Your Website

Thursday, November 30th, 2006

by Stephanie Poll

Maybe you have seen it before. That little search box, probably located on the homepage of some website you were just looking at. It’s called a Google search box, and no, Google did not put it there. More than likely, the webmaster of that site added it to the website. Lots of webmasters today are adding Google search boxes to their sites. Why? Because it is easy, and it adds a great feature to the site. Not only can it provide for searching Google directly from the website, but it could also let users search within the site they are looking through at that precise moment.

Google’s main program for adding a search box is called Google Free, and it comes with several variations, including the basic web search, a web search with SafeSearch filtering, and a web search with site search added.

Google Free web search: the most basic of web searches available. It simply allows the site-viewer to search the web through your website.

Google Free SafeSearch: this feature is for users who would like to be able to filter their search results. SafeSearch will screen for any explicit content and delete it from the results.

Google Free web search with Site Search: the same as the first option with the addition of using Google’s search technology to search your own website.

Implementing this feature is as simple as copying and pasting some HTML code into the page on which you want your Google search box to appear. Check out this website: http://www.google.com/searchcode.html . Click on ‘Get the Free search code,’ and locate the code you need according to which search option you would like to use.

If you are interested in making your searches more customizable (for instance, including your company logo at the top of the search results page), this can be done by tweaking the HTML code just a bit. Simply check out this site for a step-by-step process of how to do so: http://www.google.com/services/free.html .

Whether you want the most basic of Google search options or something that can be more customizable to your own website, Google has the features to do so.

For more learning and tutorials about adding a search box to your website, check out these helpful sites:

http://www.7gen.com/node/1126

http://www.askdavetaylor.com/how_can_i_add_a_google_search_box_to_my_web_site.html

MegaChanges

Thursday, November 30th, 2006

by Joel Burgess

It is not our feet that move us along-it is our minds. – Ancient Chinese proverb

As we approach Christmas and the harsh Michigan winter, I was thumbing through Charles Swindoll’s aptly named 1985 book, Come Before Winter .and Share my Hope. In his “period of preparation” section, an idea that really caught my attention was entitled MegaChanges.

MegaChanges uses an inverted-L curve to show just how accelerated the changes occurring today truly are. For instance, looking at 3 examples:

The growing number of people – It took until 1850 for the world’s population to reach 1 billion; by 1930 the number doubled, by 1960 it reached 3 billion, and today there are over 6 billion people, with the number continuing to rise.

The number of books published – There were only 35,000 books published by 1900, and today over 400,000 books are published annually . Again the number continues to rise.

The speed of human travel – In 1800, the top speed was 20 mph on horseback. With the train the speed increased to 100 mph. In the early 1950′s, passenger jets took us to 300 plus mph; by 1980 that number doubled, and today I’m not even sure what top speed is. I heard that a jet was successfully clocked at over mach 7. (Sidebar: 1961′s space flight clocked at 16,000 mph.)

John Naisbitt, author of Megatrends , suggest ten trends with the most significant impacts on life as we know it, the biggest of which is the transformation of our society from an industrial society to a information society. Think about the inverted-L curve for available information.

What an impact this collection and organization of data has on all fields of discipline, including economic development.

A vital question is, given the accelerated changes happening all around us, how do we initiate and create policies and programs that give us a framework to stay flexible and adapt to these changes?

The answer is remarkably simple: ground ourselves in timeless truths– truths that when followed equal success. Wisdom, vision, boldness, respect, teamwork, flexibility, dedication, and courage are ancient but valuable watchwords.

Achieving these qualities is easier said than done I realize, but nonetheless, they are honorable and required aspirations. These truths should not be up for grabs .