I spent a lot of time seeking knowledge this month when I was home sick with the flu. To pass the time, I read and watched videos online, which is how I came across another great TED talk. (more…)
Posts Tagged ‘Presentation’
LinkedIn is now an important Internet platform for economic developers to engage businesses, discover site selection opportunities, and network with colleagues. (more…)
How many times have we sat through or given a PowerPoint presentation, hoping that it would end soon? Avoiding death by PowerPoint is the theme of the book “PresentationZen – Simple Ideas on Presentation, Design and Delivery” by Garr Reynolds. His main message is simplify, simplify, and simplify. If you had to give your presentation on an elevator, what would you say? Be kind to your audience by saving them time by preparing well.
The first step in creating an effective presentation according to the author is “turn off the computer and go analog.” He recommends the use of White Boards and sticky notes instead. He says that this is a creative process and requires an open mind and the willingness to be wrong. When creating our presentation, he says to keep three words in mind: “simplicity, clarity, and brevity.” Don’t overlook the value of solitude when igniting the creative spark. Often our best ideas come while taking a walk, showering or meditating.
There are several basic questions to keep in mind when preparing the presentation: How much time do I have? What is the venue like? What time of day? Who is the audience? What’s their background? What do they expect from me? Why was I asked to speak? What do I want them to do? What visual medium is most appropriate? What is the fundamental purpose of my talk? What is the story here? What is my absolute central point? Be empathetic with the audience when answering the question, “Why does it matter?” Put yourself in the audience’s shoes.
There are three parts to an effective presentation: the slides, your notes, and the handouts. The slides are the visual support for your remarks and should not be able to stand alone. Your notes guide you through your talk. The handouts contain information to supplement your talk. “Never, ever hand out copies of your slides, and certainly not before your presentation.” Again, the slides are meant to be a visual aid to the presentation. Reading the slides to the audience is a waste of everyone’s time and causes us to try to cram too much information on each slide.
When asked how many bullet points a slide should contain, Reynolds’ answer is few if any. He believes that there should be no more than one idea per slide, with no more than seven lines, with no more than seven words per line…the fewer the better. For the backdrop of the slide he recommends images from www.istockphoto.com. Reynolds emphasizes that being present (in the moment) when delivering the presentation is vital to connecting with the audience.
Here is a link to a TED talk by Garr Reynolds in which he explains his concepts: http://www.presentationzen.com/.
For your sake and that of your audience, please put “PresentationZen” by Garr Reynolds on your reading list. Here’s a link to order a copy from Amazon. http://www.amazon.com/Presentation-Zen-Simple-Design-Delivery/dp/0321525655. You and your next audience will be glad you did.
by Megan Jewell
I have always been intrigued by how a person can captivate an audience. You go to a play and are enthralled by the actors on the stage. They have a way of drawing you into their world. You see a dance concert, and you are taken to a different place as the story is told through movement. Isn’t it amazing that even if we don’t necessarily enjoy what is taking place, we can’t help but watch? What is it about those people who have the ability to paralyze us? Do they have a special gift, a super power that only a select few receive? Absolutely not!
Carmine Gallo is a California-based corporate-presentation coach and a former Emmy- award-winning TV journalist. He touches on how to give a captivating “No-Yawn” Speech. His focus in a Business Week article is on trade shows and how to grab the audience while competing with numerous booths and vendors trying to sell their business. The tips can be used for grabbing the attention of companies as well. As Gallo mentions in the article, “The benefits of speaking at a trade show are numerous, especially for small-business owners…it helps raise the visibility of the speaker as a thoughtful leader in his or her particular industry and position the company as important in its market.”
Below are some quick and helpful tips to charm your audience:
- Grab listeners from the start. Audiences tend to remember the first and last things you say.
- Show enthusiasm, passion and energy. Many people lose their enthusiasm when speaking to audiences. Sometimes it is nerves, but many fear that they will look “over the top” or that they are showing “too much” passion. By being passionate you excite your audience.
- Lose the notes. This does not mean you can never glance at notes. Keep in mind that reading and glancing are two different things. Great speakers have mastery over their notes, and use them only as a reminder to jog their memories.
- Tell, don’t sell. Speakers are chosen for a reason. The committee chooses people whom they believe will offer information that their attendees will find new, useful, and instructive. Great speakers refer to their company or community once and only once.
What’s the point? You may ask. You can gain a great return on your investment from positioning yourself and your company as an expert in the field. If the audience has genuine interest, they’ll approach you afterward, or visit your website.
- Be animated in voice and gesture. Don’t stand behind a podium. Walk, gesture, and vary your vocal delivery. You can stage your presence. Larry Ellison, CEO of Oracle, is a great example. He stops to emphasize a point. He walks across the stage, addressing different parts of the room. He will walk faster or slower at times. It makes his speech much more interesting for the audience to watch.
A last piece of advice is “Teach the audience something it didn’t know before. If you do, you’ll leave a lasting impression.”
Take these tips when you pitch to a company at your next trade show, or when you are taking a prospective client through your town. Know that you are teaching your audience something new. Familiarize them with your area and share your confidence that their company and your community will be a great fit.
Source: Gallo, Carmine. “Secrets of No-Yawn Speeches”. www.businessweek.com. © 2005
By Pete Julius
In conjunction with IEDC, on January 8, 2003 we sent out a preliminary survey for a project that we are jointly working on to identify the best marketing practices within economic development. A few weeks ago at the IEDC Leadership Conference in St. Petersburg Dean Whittaker and I presented the results of the survey. For those not familiar with this project, the purpose of our project is to identify the best practices within economic development marketing that can be used as benchmarks for evaluating the effectiveness and efficiency of individual marketing programs. It is a research project that will involve many steps. The survey and presentation completed in January is just the beginning. This article will provide you with an overview of the results and discuss the next steps in this project.
In order to resolve the purpose of this project, this project will involve engaging economic developers to participate in this project and share their knowledge and experiences. The objective of this preliminary survey was designed to ask a series of questions that would help to generate awareness, initiate collaboration, spark interest and engage practitioners. The questions asked in the survey are as follows.
- What is the population served by your organization?
- What is the size of your marketing budget?
- What percentage of your marketing resources does your organization allocate to the following tactics?
- What marketing tactics have provided you with the greatest and worst results?
- What aspects of your marketing strategy have been your strengths and what have been weaknesses?
- How do you measure the results of your marketing efforts?
- In your area, what would you estimate the cost to be to generate a qualified lead (a company that is looking to relocate and/or expand in the near future)?
- What marketing tactics do you plan to implement in the future?
- Do you have any comments or additional thoughts on economic development marketing?
These questions were derived through collaboration with several economic development practitioners, including a discussion group that was held at the 2003 IEDC Annual Conference in Cincinnati. Based upon our conversations, these were the questions that were more frequently discussed. We viewed it as a place to start. The results of the survey and the PowerPoint slides used in the Leadership Conference presentation can be viewed by clicking on the survey results link at the bottom of the page.
Our next steps will involve holding a series of focus groups over the next several months. If you wish to participate, then please contact Pete Julius at firstname.lastname@example.org or call 616-396-4500. We will then prepare another survey that will be distributed at the end of May/early June of this year. Those results will then be revealed at the 2004 Annual Conference in St. Louis. Your participation is strongly encouraged.