Over the past several years, the beverage industry has seen demand shift away from alcoholic and sugary drinks towards more healthy alternatives. You may have seen a “mocktail” section on a drink menu while dining out, encountered online ads for functional coffee, or even tried a new wellness soft drink. These trends within the beverage industry are answers to the health-conscious consumer and “sober curious” movement in the U.S. Here are some newer products on the market that may offer healthier alternatives to your favorite beverages:
Soda fiend?
Brands such as Olipop, Poppi, and SunSip offer soda alternatives that tickle your tongue with carbonation, but have natural sweeteners, less sugar, and less calories than traditional sodas. They also contain pre-biotics for gut health as well as vitamins and minerals.
Coffee addict?
Functional coffees offer traditional coffee drinkers a caffeine pick-me-up with added health benefits. Infused with ingredients such as medicinal mushrooms, collagen, and protein, functional coffees tout boosted immune support, improved gut health, and enhanced focus. Ryze, Everyday Dose, and Cuppa are just a few of the many brands specializing in functional coffee.
Happy hour hangover?
Not to worry! Free Spirits, De Soi, and Ritual Zero Proof are some of the more well-known brands that make alcohol-free spirits and mocktails. You can enjoy a drink or three without having to be concerned about making it home safely or waking up with a headache.
Do all of these beverage alternatives measure up to their claims? Maybe. Maybe not. But what does it hurt to try? You may see some benefits yourself and come to love these healthier drink options to stay hydrated this summer!