Why Train Your Team on the Use of AI
We were recently asked to create an AI training program for an economic development organization. In response, we proposed a series of three 90-minute virtual sessions focused on using AI tools to enhance lead generation, real estate redevelopment, and entrepreneurship support.
Before moving forward, the team wanted help making the case to their department director. Specifically, what are the real, tangible benefits of AI training for economic development professionals?
So, naturally, I turned to ChatGPT for input. Here’s what it offered—and I think these points could help you, too, if you’re considering training your team on AI.
Ten Key Benefits of AI Training for Economic Development Teams
- Immediate Productivity Gains (20–30%)
AI tools automate repetitive tasks like data entry, property searches, lead qualification, and messaging—freeing up staff to focus on strategy, partnerships, and project execution.
- Improved Business Attraction and Lead Scoring
AI can analyze job postings, facility expansions, leadership changes, and other signals to identify high-potential companies—making outreach more targeted and effective.
- Enhanced Support for Small Businesses
Your team can use AI to respond faster to inquiries, draft grant and loan assistance documents, and identify underserved areas—offering better, more efficient service.
- Stronger Grant Writing and Reporting
AI can help generate high-quality first drafts of proposals and community impact narratives, saving time while improving clarity and consistency.
- Smarter Real Estate Redevelopment Planning
AI tools like ChatGPT and GIS-integrated platforms assist in analyzing land use, assessing economic impact, and crafting compelling property marketing materials.
- Staff Skill Development and Retention
AI training is an investment in your people. It boosts morale, signals a commitment to growth, and helps retain top talent by making the work more meaningful and modern.
- Future-Proofing Your Department
AI is not a trend—it’s a tool that’s here to stay. Training ensures your team keeps pace with peer cities and evolving expectations in economic development.
- Measurable Return on Investment
With pre- and post-training assessments, you’ll have concrete data showing productivity gains—making it easier to justify the investment.
- Tailored and Enjoyable Learning
Unlike off-the-shelf webinars, our sessions are built around your city’s real projects, making the learning hands-on, engaging, and immediately applicable.
- Broader Professional Network
Training with Whittaker Associates connects your team to a wider community of professionals exploring AI in economic development—opening doors to new ideas, resources, and collaborations.
If your organization is exploring how AI might fit into its future, training your team is a great place to start. The tools are here. The time is now. Let us know if you’d like help designing a program that fits your community’s goals.