In Defense of Social Networking

By Patrick Cisler When it comes to conversations regarding “Social Networking,” I am often struck by the conflicting points of view shared by the same person. I often hear individuals, organizations, or groups state that they need a social networking presence, such as...

Marketing Notes…

By Jim Bruckbauer For most communities, your best prospects are different than they were 2 years ago, and most companies are thinking differently than they were 2 years ago.  So if you’re implementing your marketing strategies the same way you were 2 years ago, you...

Cleantech on the Rise

By Jami Miedema The cleantech industry, which includes goods and services that reduce costs but are environmentally friendly, is growing at a rapid pace. Not too long ago, many green technologies were too costly to use and too complex to mass produce. Due to...