by Whittaker Associates | Feb 28, 2008 | Uncategorized
By Todd Smithee Over the last several months we reviewed a number of keys to developing long-term, profitable relationships. We discussed the importance of having well-defined processes for maintaining regular communications with potential customers. We also... by Whittaker Associates | May 30, 2008 | Uncategorized
By Todd Smithee You know the old sales adage: the larger the transaction you are attempting to close, the longer you will need to be in touch with your potential customer. But long-term customer relationships don’t always happen the way they used to. To start with,... by Whittaker Associates | Jun 30, 2008 | Uncategorized
By Jim Bruckbauer As professionals, we are experienced enough to know how important relationships are to everything we do. Not a lot of people will tell you that they’ve reached personal or professional goals all by themselves. Besides, many will tell you that... by Whittaker Associates | Jun 30, 2008 | Uncategorized
By Todd Smithee So you’ve just come across a very good lead that you really felt was a good fit for your company’s product or service. The prospective customer has a need for your offer. You can easily cost-justify replacing their existing solution with your offer. ... by Brittany Ryzenga | Oct 31, 2008 | Uncategorized
By Jim Bruckbauer For most communities, your best prospects are different than they were 2 years ago, and most companies are thinking differently than they were 2 years ago. So if you’re implementing your marketing strategies the same way you were 2 years ago, you...