by Whittaker Associates | Jan 29, 2010 | Uncategorized
By Jami Miedema Last month, Dean wrote about the Blue Ocean Strategy and how to apply the method to create new market space instead of competing for existing market share. The key is through innovation. Especially in today’s world, where information is abundant... by Brittany Ryzenga | Jun 30, 2010 | Uncategorized
By Dean Whittaker Access to capital has long been the key to economic success. Whether it is from savings, friends and families, venture capital firms, or borrowed from a bank, capital is a key component to economic growth. Recently, I attend a panel discussion by a... by Whittaker Associates | Mar 30, 2010 | Uncategorized
By Todd SmitheeEconomies have had boom and bust times throughout history. It is a fact of life. Instead of dwelling on the hardships, focus on what you can do to make your business excel. There are still services and products that will be purchased by someone,... by Whittaker Associates | Apr 1, 2009 | Uncategorized
By Todd Smithee In today’s environment of downsizing (let’s call it what it is:firing), it is natural to simply put your head down, keep quiet, and do your job. Unfortunately, this could be the fastest way to earn a cardboard box containing your personal... by Whittaker Associates | Dec 29, 2009 | Uncategorized
By Dean Whittaker Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne is subtitled, How to create uncontested market space and make the competition irrelevant. The primary premise of the book is that one is better off innovating rather than competing. By using...