by Whittaker Associates | Dec 29, 2009 | Uncategorized
By Dean Whittaker Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne is subtitled, How to create uncontested market space and make the competition irrelevant. The primary premise of the book is that one is better off innovating rather than competing. By using... by Whittaker Associates | Dec 29, 2009 | Uncategorized
By Dean Whittaker Coming together for “the common good” has long been one of the Holland/Zeeland, Michigan area’s strengths. Rather than asking ourselves the question,”What’s in it for me?” I found our community asking the question,... by Whittaker Associates | Sep 30, 2009 | Uncategorized
By Dean Whittaker Recently I had the opportunity to return to the small Midwest farm town in which I grew up. Over the past forty years I have seen the town gradually decline. First the clothing store closed, then the five-and-dime, the furniture store, a restaurant,... by Whittaker Associates | Jun 1, 2009 | Uncategorized
By Dean Whittaker In June, the Whittaker Associates team presented three webinars, seminars that take place online with “attendees” watching on-screen all over the country. We found the experience exhilarating and worthwhile, if a bit surreal. Attendees...