by Whittaker Associates | Aug 31, 2008 | Uncategorized
By Todd Smithee At the end of my family vacation, I decided to attempt to hook into a king salmon in Ludington, Michigan’s harbor. Ludington is where the Pere Marquette River empties into Lake Michigan. Every August the salmon make their annual migration from the... by Whittaker Associates | Jul 30, 2008 | Uncategorized
By Todd Smithee The amount of “noise” in our lives is increasing at a staggering rate. Instantaneous access to information is not only available, but forced upon us. Email, cell phones, podcasts, text messaging, and news alerts not only interrupt our lives, they... by Whittaker Associates | Jun 30, 2008 | Uncategorized
By Todd Smithee So you’ve just come across a very good lead that you really felt was a good fit for your company’s product or service. The prospective customer has a need for your offer. You can easily cost-justify replacing their existing solution with your offer. ... by Whittaker Associates | Oct 30, 2007 | Uncategorized
By Todd Smithee Strong, healthy relationships are based on credibility and trust. The more important the relationship, the more time it takes to build that credibility and trust. This is as important in business as it is in our personal lives. A positive,... by Whittaker Associates | Nov 30, 2007 | Uncategorized
By Todd Smithee Generating qualified leads is a constant concern for sales teams in nearly all organizations. How many times have your sales executives asked for more “qualified” leads from marketing? If your organization is like most, it is a very common request. ...