Selling Your Way Out of a Slow Economy

By Todd Smithee As a refugee of three tech start-up companies, I had the “opportunity” to learn about running a company where expenses exceeded revenues.  Several of these previous employers went bankrupt or had their assets sold for much less than the original...

Marketing in a Slow Economy

By Todd Smithee Without a doubt, the economy is not booming these days.  Every day brings news of another government bailout plan designed to prop up another failing industry.  Record numbers of layoffs provide feature stories on news websites and cable news...

"Nuts"

By Todd Smithee We have all heard the story of General McAuliffe’s response to the German’s surrender ultimatum in WWII.  His answer was simple: “Nuts.”  The message did not translate very well, but the General went on to win the day.  While we are not facing such...

It Takes So Little to Look So Good

By Todd Smithee Okay, so the economy is not what we would like it to be. We have all heard about how sales are slow, costs need to be cut, and lack of consumer confidence. Well, based on the service levels I received when refinancing my home, you would think we are in...