Did you miss our live webinar event? If so, you may not know that 97% of community-based marketing is ineffective, that 70% of retail spending happens after 6pm, or that marketing phrases like “something for everyone,” “beauty and heritage,” and “recreational paradise” should never be used. If your community needs to set itself apart from everywhere else, your and your marketing, tourism, and economic development teams would greatly benefit from viewing this webinar recording.
“Branding” is the keyword of the decade, but what does it really mean? Most people don’t understand what a brand really is or how to actually build one. This recorded presentation demystifies and explains the process of branding for umbrella organizations (multiple communities), cities, downtowns, and marketing professionals. Through case histories, dozens of photos, and humorous stories, attendees will learn what it takes to create a successful brand, how to make it obvious, and how that translates to cash!
The presenter, Roger Brooks, is one of North America’s most sought after experts in the creation of great destinations, and has worked with nearly 1000 communities, successfully guiding them in their community branding, revitalization and marketing efforts. Roger is well known for energizing communities into action—providing ideas they can implement today to make a difference tomorrow.
Here is some feedback that our live session participants have shared with us:
“Was a great presentation today and very engaging and fast-paced. Many great ideas.”
“All of us on this end were very impressed and pleased with the content and enthusiasm of this program.”
“…Packed with useful information!”
The format for this 90-minute webinar recording includes 60 minutes of lecture, followed by 30 minutes of Q&A where Roger answers some important questions from our live audience. This webinar was recorded on July 22, 2013 as part of the Pro Learning Laboratory, a collaborative effort of Blane Canada, Ltd., the University of Northern Iowa Institute for Decision Making, and Whittaker Associates, Inc.
Purchasing the recording will allow you to view the recording in Windows Media Player an unlimited numbers of times for a minimum of 30 days. You will also be provided with an in-depth handout from the presentation. As always, if you are not satisfied with the content, we will give you a full refund. Sign up now!