How Are You Known?

By Dean Whittaker We are all striving to be unique, to stand out, and differentiate ourselves. How are you known among your colleagues, friends, and peers? How will you be remembered? Communities, being a collection of individuals, face these same questions. What...

Service Standards

By Jami Gibson I just returned from vacationing out of the country. Despite living in paradise for a week, completely unplugged from reality, work did cross my mind. My husband and I found ourselves talking about the “Ritz-Carlton service,” and how we wished every...

Why?

By Dean Whittaker During our webinar this month, “The Seven Deadly Sins of Community Marketing”, Roger Brooks taught us that one of those sins is overlooking the “why” aspect of our marketing efforts and instead focusing too much on the “what.” Often, we...