By Sharad KC

Do you need an innovative marketing tool in this age of social media? One that gives you insights based on real time data from various social media websites such as Facebook, LinkedIn, Twitter, and Pinterest? Then BuzzSumo is the right tool to improve the content of your digital marketing strategy of your company.

This week I got to play around with BuzzSumo, an online tool to help manage your content and improve your marketing on various social media platforms. The tool lets you search popular content shared on social media. You can either do a keyword-based search or do a domain-based search. This means you can either search for content that is popular by topic or by website. It also allows you to set alerts for keywords so that you’re up-to-date on the topic of your choice. In addition, if you want to keep track of what’s working for your competitors then BuzzSumo lets you do that as well. You can then have insights into the content working best for your industry area and enhance your content on websites.

In 2014, BuzzSumo also analyzed social share counts of over 100 million articles. Some of the insights from the research could be very helpful to your digital marketing strategy. A few of the interesting and important findings were:

  • People love to share lists and infographics. Surprisingly, list posts get more shares than how-to posts and videos.
  • Re-promote your old content on a regular basis because after 3 days the number of shares dropped at least 96% for the next 4 days on all social networks.
  • The best day to publish content is Tuesday for Facebook and Monday for LinkedIn. Furthermore, avoid weekends to publish your content.
  • Long form content gets more social shares than short form content. Long form content also has less competition. There were 16 times more content with less than 1000 words than there were content with 2000+ words.

BuzzSumo lets you try a 14-day free trial to learn about the tool and see if it is beneficial to your organization. This blog about using BuzzSumo to generate content ideas is very helpful while you’re exploring this awesome tool!