by Whittaker Associates | Apr 30, 2005 | Uncategorized
by Pete Julius Need to improve the success of your marketing program? I hope that all of you answered yes to this question. Every organization needs to improve, no matter how much success it has experienced. A tremendous amount of increased competition from new,... by Whittaker Associates | May 30, 2005 | Uncategorized
by Cory Koch Separate suspects from prospects. Too many advertising dollars and too much time are spent on people who are not responding to your marketing efforts. Unless your lead-generation advertising weeds these people out, it’s not working effectively. The... by Whittaker Associates | Feb 28, 2005 | Uncategorized
by Pete Julius The heart of the January/February 2005 issue of Business 2.0 provides a list of 25 companies and describes how they’ve managed to grow rapidly over the past few years. Some of the domestic and international companies are private, some public, and... by Whittaker Associates | Feb 28, 2005 | Uncategorized
by Cory Koch Here is a dilemma that many of us create for ourselves: “I have been collecting marketing ideas… and I have a file cabinet full! I also have a pile of promising leads I’ve accumulated. And I know it’s important to stay in front of... by Whittaker Associates | Aug 30, 2005 | Uncategorized
by Cory Koch Today, nobody seems to be around to answer the phone. You spend time cold-calling, and all you get are voice-mail messages. You know people don’t bother calling back if they think it’s a sales call. Because I kept running into this situation,...