Selling Your Way Out of a Slow Economy

By Todd Smithee As a refugee of three tech start-up companies, I had the “opportunity” to learn about running a company where expenses exceeded revenues.  Several of these previous employers went bankrupt or had their assets sold for much less than the original...

Marketing in a Slow Economy

By Todd Smithee Without a doubt, the economy is not booming these days.  Every day brings news of another government bailout plan designed to prop up another failing industry.  Record numbers of layoffs provide feature stories on news websites and cable news...

"Nuts"

By Todd Smithee We have all heard the story of General McAuliffe’s response to the German’s surrender ultimatum in WWII.  His answer was simple: “Nuts.”  The message did not translate very well, but the General went on to win the day.  While we are not facing such...

The Rain Broker

By Todd Smithee The rain maker is a mythical being (usually associated with the legal profession) who excels at generating new business. Several years ago an attorney introduced me to a new term ” the “rain broker.” The rain broker is a person who,...

Lead Management

by Cory Koch At one time, “lead management” consisted of responding to a customer who raised a hand and said, “Yes, tell me more.” Now, lead management is recognized as one of the most critical functions to impact sales success, and it has...