The Packaging Influence

The Packaging Influence

By Ayush Dev Pant Packaging is not just for protection, it is a major marketing agency. Packaging is regarded as a pivotal aspect of any product as it creates the first impression for the consumer. It reflects the brand and it alone has the privilege to alter...
Video Marketing: The Branding Alchemist

Video Marketing: The Branding Alchemist

By Ayush Dev Pant In the 21st century, stars are born through videos. Today, people on the internet intensively communicate through moving visual images, whether it is sharing it with a friend or companies using it as a marketing tool. Videos are being shared at a...
Marketing: An Art That Changes With Time

Marketing: An Art That Changes With Time

By: Ayush Dev Pant While writing a business plan, almost every entrepreneur or business person stumble when they need to prepare a marketing and advertising blueprint. Marketing culture today is remarkably different than what it used to be as behavior of people in the...