Rethinking Your Marketing Strategy

by Dennis Burnside Before I joined Whittaker Associates, I spent over 25 years in the commercial real estate industry. During that time I was lucky enough to represent some of the most sophisticated and successful real estate investors and developers in the country....

Lead Management

by Cory Koch At one time, “lead management” consisted of responding to a customer who raised a hand and said, “Yes, tell me more.” Now, lead management is recognized as one of the most critical functions to impact sales success, and it has...

Marketing for Success

by Pete Julius Need to improve the success of your marketing program? I hope that all of you answered yes to this question. Every organization needs to improve, no matter how much success it has experienced. A tremendous amount of increased competition from new,...

Working Smarter

by Dean Whittaker Working Smarter… What is Intellectual Property (IP)? How is it valued and protected? Why should you care? And once you figure out what it is, what are you going to do about it? Intellectual property is the intangible know-how that resides in the...