Archive for November, 2002

Genesys Meeting Center

Saturday, November 30th, 2002

By Jeff Vedders

Interested in web-conferencing services, but concerned that the technology is too costly, or that it’s too complicated to use?  You might want to consider the Genesys Meeting Center at www.genesys.com.  The Genesys Meeting Center is an ASP (application service provider) modeled web-conferencing tool.  Genesys is a French teleconferencing specialist that provides audio, video and web-conferencing services.

The Genesys Meeting Center is a collaborative tool that gives you the ability to give PowerPoint presentations, demonstrate products, train clients, and collaborate on work.  We recently subscribed to the service, which we will be using to train our clients, collaborate with our partners and demonstrate our products.

What we like about the service is that you can create spontaneous meetings.  For example, if you are on a conference call with multiple parties working on a proposal, you can have everyone log onto the Genesys web site and enter in a meeting number.  As the moderator, you then open the document and share it with the service.  Everyone who logs onto the web site will then be able to view the document and revise it together.  Additional features of the service include:

  • Microsoft Outlook integration
  • Audio management controls (as a moderator you can mute participants)
  • Application sharing
  • No special plug-in requirement (although the site will issue a browser test when you log on – this usually takes about 30 seconds, and it may require you to download applets)
  • Interactive chat (you can send comments and notes to participants without interrupting the speaker)
  • Desktop video integration
  • Archival capabilities

For $39.95 per month, up to 15 participants can use the service without any limits.  There are additional audio charges for more than 3 participants.  If you use their audio conferencing services, the rate is $.24 per minute per participant.  If you use a different audio conferencing company, the rate for more than 3 participants is $.40 per minute, capped at a total of $15 per connection per meeting.

Our experience so far is that the service is fairly simple and straightforward to use; however, as with many other web-based services, to be most effective all participants should have a broadband connection.

A New Real Estate Forum: Industrial Asset Management Council

Saturday, November 30th, 2002

By Pete Julius

The Industrial Asset Management Council (IAMC) was founded in July, 2002, on the philosophy

that the organization would be active-member driven and that it would continue to strive for a

majority of actives in its membership ratio. This past October, the IAMC held their inaugural

forum in Savannah, Georgia.

The forum was a well-planned and coordinated event. By the end of the forum, the overall

consensus on the event was very positive. The forum attendees enjoyed shorter workshops, a

better ability to network, reputable and relevant presenters, and a focus on the critical issues faced

by corporate real estate executives. The IAMC forum had less than 150 attendees, making it easy to

effectively network among peers.

In addition, the number of service-providers in attendance was not overwhelming. The IAMC

understands the value of service-providers and wants to encourage them to apply for membership,

but are striving to make sure that the majority of the members are corporate real estate executives.

For more information about IAMC and upcoming forums, go to www.iamc.org.

Competitive Intelligence

Saturday, November 30th, 2002

By Leigh Howe

“Bond, James Bond.” Competitive Intelligence (CI) has the mystique of espionage.  But it is neither mysterious nor even illegal, for that matter. According to the Society of Competitive Intelligence Professionals (SCIP), CI can be defined as a systematic and ethical program for gathering, analyzing, and managing external information that can affect your organization’s plans, decisions, and operations. CI is a crucial part of the emerging knowledge economy and can be important to any entity, public or private. By analyzing rivals’ moves and many other external factors, CI allows organizations to anticipate market developments rather than merely react to them. 

How to Begin.  The first step to CI is to identify your competition.  The major challenge in some cases is judging your industry boundaries.  For example, is Pepsi’s market the soft drink market or the bottled drink market?  There’s a big difference.  The next step is to develop a good understanding of your industry and how it functions.  The five forces model (pictured below) developed by Michael E. Porter can guide your analysis of your organization’s environment and the attractiveness of the industry. These five external forces include the risk of new competitors entering the industry, the threat of potential substitutes, the bargaining power of buyers, the bargaining power of suppliers, and the degree of rivalry between existing competitors.  Can you identify all the forces affecting your industry?

Sources for Competitive Intelligence.  Sources of information about your industry can be gathered in a variety of ways.  Primary sources may include industry consultants, trade shows, and customers.  And don’t forget your own staff – they gather a wealth of information every day, but do they have a way to share it with top management?  Secondary sources can include government documents, financial reports, newspapers, trade journals, industry reports, and company directories.  However, it does take some careful evaluation to determine which secondary sources are worth the time and effort.  Visit the resources page on our website (www.whittakerassociates.com) for some recommendations.

Applying Competitive Intelligence.  Whether you are tracking your competition in the plastic industry, the software industry, the real estate industry, or the economic development community, you can benefit from competitive intelligence.  You can identify your competitors’ strengths and weaknesses, see how you stack up against these competitors, learn the best practices of the industry, and predict your competitors’ moves.  Your ultimate goal: identify and exploit your competitive advantage in the marketplace!

For more information on competitive intelligence, visit www.scip.org or read the presentation on CI we gave at Grand Valley State University at our website, www.whittakerassociates.com.