Blow Up the Birdcage

By Patrick Cisler As I stepped up to the whiteboard to demonstrate my sub-par artistic skills, I knew the comical sneers and remarks regarding my drawing would be worth it if I could get my point across. First I draw a balloon. This represents the world of...

Personal Care Products Industry Trends

By Jami Gibson If you want to see where the Personal Care products industry is heading, look no further than your T.V. Commercials for cosmetics, hair care, shaving creams, body products, and fragrances all show what has become important to the consumer, and is...

When a Child Asks "Why?"

By Patrick Cisler “Daddy, why do I have to eat my vegetables?” “Because they are good for you.” “Why are they good for me?” “Because they have lots of nutrients that your body needs.” “Why does my body need nutrients?” “Because nutrients provide our body fuel to...