What Would It Take?

By Dean Whittaker What would it take to create a community within which companies would pay a premium to locate rather than seeking incentives to do so? In other words, what would these places need to have and be to compel companies to compete for the privilege to be...

Email Marketing Tips

By Jami Gibson This month, Whittaker Associates and the Pro Learning Lab hosted an email marketing workshop webinar focused on creating professional and effective email marketing campaigns. Our speaker, Timothy Haines with TechBridge, LLC, showed us useful resources...

T(alent)RE: The Foundation of BRE

By Jami Gibson Last month, I wrote about how one of the most important ways to ensure your area’s prosperity is by keeping your talent pipeline full. This month, I want to focus on how that is achieved through education, using my town of Holland, MI as an example. In...