How Are You Known?

By Dean Whittaker We are all striving to be unique, to stand out, and differentiate ourselves. How are you known among your colleagues, friends, and peers? How will you be remembered? Communities, being a collection of individuals, face these same questions. What...

Service Standards

By Jami Gibson I just returned from vacationing out of the country. Despite living in paradise for a week, completely unplugged from reality, work did cross my mind. My husband and I found ourselves talking about the “Ritz-Carlton service,” and how we wished every...

Why?

By Dean Whittaker During our webinar this month, “The Seven Deadly Sins of Community Marketing”, Roger Brooks taught us that one of those sins is overlooking the “why” aspect of our marketing efforts and instead focusing too much on the “what.” Often, we...

Doing More Good

By Dean Whittaker The purpose in sharing this story with you is to show what one small town with limited resources can do to inspire and share their gift with the world. On March 8th of this year, our community hosted a TEDx event. For those of you familiar with...