Wow Your New Business Prospects!

By Jami Miedema Whittaker Associates’ clients are in the business of selling – selling products, services, buildings, and communities. So it goes without saying that marketing plays a big role in attracting potential buyers. Daily, we are bombarded with marketing...

Delivering Happiness

By Dean Whittaker What is it that we all want?  Tony Hseih, Zappos’ CEO and co-founder, tells us in his semi-autobiography, Delivering Happiness, that our ultimate goal in life is to be happy.   He shares his journey of how he found happiness in business and in life....

America's "Dying" Cities

By Jami Miedema I’m a native of Grand Rapids, MI and still live near there today. I’ve always enjoyed the energy of the downtown area and am impressed with all the city has to offer even with its small-town feel. So when Grand Rapids was ranked on Newsweek’s list of...

What Technology Wants

By Dean Whittaker Our use of digital technology is reshaping our society and culture irreversibly.   It offers us expanded choices, but perhaps at a cost of our freedom.  In his book, What Technology Wants, Kevin Kelly, founder of Wired magazine, argues that...